Home / Case Studies / Lumen
Lumen · Brello partnership offer
Bundle priced to convert
The money step of a partnership: Lumen's Brello-exclusive offer page
The challenge
A partner-exclusive offer has a harder job than a normal product page. The visitor arrives owing the brand no trust, the bundle mixes hardware with a programme, and the price has to read as genuinely exclusive without the renewal terms feeling buried.
The approach
The exclusivity is stated in the page furniture, not just the copy — a partner-customer banner frames the whole page.
Anchored pricing with the discount named: the previous price is struck through and the saving is badged, so the visitor does not have to compute the value.
The bundle is itemised rather than summarised — device, lifetime measurements, the 30-day programme, warranty and shipping each listed as a separate line.
Renewal terms sit directly under the checkout button in plain language, so the subscription that follows the programme is not a surprise at the money step.
The result
The partnership lands on a single page carrying the exclusivity, the bundle logic and the renewal terms through to checkout, rather than splitting them across a landing page and a cart the visitor has to reconcile.
The takeaway
Partner offers convert on clarity, not just discount: itemise what is included and state the renewal before the button, or the saving gets spent on refunds.
Your turn
Same method. Your funnel.
The audit finds your version of these leaks — priced in recoverable revenue, with the test plan attached.