Growth & CRO — Tech · SaaS · DTC · Brands
Conversion, compoundedone scored funnel at a time
Traffic is expensive and attention doesn't scale. We score your funnel step by step, price what each leak is worth per month, and run the experiments that close them — as a one-time audit, an embedded growth lead, or training for your own team.
- 30 minutes, no deck
- Your funnel on screen, not a canned demo
- A straight answer — including no
01 Score the funnel
Every step gets a number.
Opinions about your funnel are cheap. We walk the whole journey, score each step against checks specific to its job, and attach a monthly figure to what the gap is worth — so the argument moves from taste to arithmetic.
- Landing page8.5/10HealthyMessage scent carries from the ad. Nothing to fix first.
- Product page6.2/10LeakSpec density pushes add-to-cart below the fold on mobile.$42,000recoverable / mo
- Cart9.0/10HealthyShipping threshold and edit-in-place both doing their job.
- Checkout5.1/10CriticalTrust and payment signals absent at the step that decides it.$85,000recoverable / mo
Worked example, not a client's data. Your scan reflects your own funnel, tracking and traffic — and the recoverable figure is only ever as good as the analytics behind it, which we check before we quote one.
We run this live on your own site during the call — not a prepared teardown, not a canned example.
02 What we run
The whole surface, not one slice.
Conversion rarely breaks in one place. These are the disciplines we bring to it — picked per engagement against what your funnel data actually says, never sold as a bundle.
- 01
Funnel diagnostics & scoring
Landing → PDP → cart → checkout, or signup → activation. Every step scored, every leak priced.
- 02
Experimentation programmes
A/B and multivariate tests with pre-registered metrics, guardrails on AOV and refunds, and honest calls.
- 03
Personalization & segmentation
Journeys tuned per audience and measured against a holdout, so lift is proven rather than assumed.
- 04
Analytics & tracking
GA4, GTM and pixels verified firing in a real browser. Broken tracking poisons every decision after it.
- 05
Conversion copy & UX
Wireframes, page copy and interface changes written to be tested, not just admired.
- 06
AI tooling & automation
The right tools chosen, integrated and actually adopted by your team — without new technical debt.
- 07
Landing pages for paid
The pages your ad spend lands on, built as measurable variants rather than one-off campaigns.
- 08
Strategy, roadmaps & training
An ICE-scored roadmap your team can read and run, plus the workshops to hand the practice over.
Bring the problem, not the service list. Half an hour is usually enough to tell which of these moves your number — and which would be theatre.
03 The operating system
The loop that compounds
No magic, no guesswork. Every engagement runs the same four-stage loop — and each pass through it makes the next one smarter.
Research & analytics
Quantitative and qualitative deep-dive — funnel analytics, session replays, heatmaps, surveys, and customer interviews — to find where and why revenue leaks.
Hypothesis & ICE prioritization
Every insight becomes a testable hypothesis, scored by Impact, Confidence and Effort — so the highest-leverage experiment always ships next.
Experimentation & personalization
The next tests ship and the winning journeys get tuned per segment — each launch carrying pre-registered metrics, guardrails on AOV and refunds, and a holdout.
Analysis & compounding
The result is called by the rules set before launch, the behaviour documented, and the roadmap re-scored — so next sprint starts smarter than this one did.
The loop only means anything against a real funnel. The audit is the first full turn of it, run on yours.
04 How you work with us
Three ways in. One method.
What separates them is how much of the work sits with us and how much sits with your team — not how many features you unlock. All three start with the same call.
- One-time
Growth & CRO Audit
A structured teardown of your funnel.
A full pass over the conversion journey — analytics, recorded behaviour and heuristic review — ending in a prioritized experiment roadmap. Your team can run it, or we can run it together.
- Most popularMonthly retainer
Fractional Growth / CRO Lead
Continuous, compounding experimentation.
We embed with your team as your growth lead and own the testing roadmap end to end — research, hypotheses, wireframes, copy, QA and readouts, every week.
- Strategic
Advisory & Team Training
Build the capability in-house.
For founders, C-level and product teams who want the experimentation culture to live with their own people. We set up the programme and hand it over.
Not sure which fits? and we'll tell you which one we think you need — including if that is none of them yet. Scope and price are set against your traffic and stack, never off a rate card.
05 Who we help
Two playbooks. One discipline.
Carts and signup funnels leak for the same reasons. The evidence standard never moves — only the surface it runs on.
E-commerce · DTC · Retail brands
Turn store traffic into revenue
Your traffic is already paid for — the job is making it convert. From the first scroll on a PDP to the final tap at checkout, the agents score every step, test the fixes against a control, and tailor the journey per audience.
- PDP and collection pages tested to sell, not just inform.
- Checkout and cart friction found, priced, and fixed against control.
- Subscription and bundle flows optimized for AOV, not just conversion.
- On-site segmentation that speaks to each shopper segment, holdout-measured.
Measured results from BamLoops case studies — not projections.
We plug into the tooling you already pay for — no migrations, no new licences.
06 Proof of concept
Results from the method.
A structured A/B program lifted SodaStream's subscription conversion by roughly 30%.
SodaStream · Subscribe & Save
Checkout friction and trust fixes drove a +20% conversion lift on Shopify.
SodaStream · Shopify checkout
An AI agent platform cut landing-page delivery from weeks to on-demand.
Lumen · AI agent platformEvery one of these started the same way — half an hour, a funnel on screen, and a decision about whether there was enough here to be worth doing.
Next step
Find the revenue you're leaving on the table.
Thirty minutes on your own funnel — where it leaks, what that is worth per month, and whether an audit would pay for itself. If it wouldn't, we'll say so on the call.